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What is AR reality and how can it help business?

25.04.2024

Augmented reality (AR) is a technology that allows you to add virtual objects to what people see in reality.

Here’s how it works. The device’s camera captures a frame from the real world, and the AR program adds virtual objects to it. As a result, a person sees reality with changes on the device screen. For example, a tiger on your table or a dog under the table.

Various devices are used to interact with AR. The most common are smartphones. In addition to them, there are helmets with support for augmented reality technology and AR glasses. It is possible that in the future glasses will be replaced by AR lenses, which will allow you to interact with augmented reality almost seamlessly.

At first glance, AR technology may seem like something inaccessible and exotic. However, most have already encountered it in everyday life. For example, in the form of masks in social networks, games, online services for choosing an interior, trying on clothes, or in applications that allow you to recognize constellations.

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