An abandoned factory, peeling walls, temporary decor, bustle of a garage party. All this is Richmond Weekender, pop-up-project and part of a well-thought-out strategy. In prosperous Australia, as in the USA and in many European countries, it has become fashionable to organize pop-up-cafes in different uninitiated spaces, and the temporality of structures is being built into the cult.
After the success of the two -month DogHouse project in Sydney (Roof Bar) Right Angle and Foolscap, their efforts again, enlisted the support of the local Lend Lease builder, interested in attracting attention to the future living object. Very soon there will be a Studio 9 complex – elite apartments, loft, inheriting the name from the last inhabitants of the building – television. In the meantime, as a respite to the upcoming construction work, a quite democratic audience held its March weekends within the walls of Richmond Weekender.
Visitors drank coffee in Graham Canteen, a buffet, which is named after the Australian television icon Graham Kennedy and is located in a courtyard decorated with flower pots and fenced with a sheathed cardboard fence. We watched a movie at Speakeasy Cinema, equipped in the room of the former Channel 9 studio, carefully lined with heat -sounding material, with special backs for the convenience of spectators sitting on the floor. They wandered along the Homemakers Market flea market, uniting the products of the best Melbourne retailers and designers, where it was possible to buy a souvenir for memory.
All weekends of March could participate in such a charity booth, quite in the tradition of folk spring fairs, when people meet, get to know … And then, you look, and buy elite apartments in the former piano factory, where they once watched the movie on the floor. For designers, such projects are a great opportunity to create without restraining their impulses without looking back at curators and critics.
Modern materials make it possible, observing all safety requirements, quickly create such a mobile interior in which it will be convenient for everyone not only to relax, but also to work, for example, to cook food for visitors. The game in the first settlers, sitting, for lack of other furniture, on inverted boxes, fascinates everyone, especially the younger generation that has grown up all over and factory. Perhaps this is the main humanistic message of such shares – to open the very essence of things, to introduce as many participants to the act of creation as possible.
